The Land Is Rich

1966, 27 min., color, DVD

Grape Strike and March to Sacramento

Rent or Buy smallHarvey Richards filmed the United Farm Workers march to Sacramento in 1966 to win the right to unionize for California farm workers. Starting out in Delano in March, 1966, marchers led by Cesar Chavez and a banner of the Virgin de Guadeloupe, walked for 340 miles, taking 15 miles per day, to Sacramento.  In his 1966 film The Land Is Rich, Richards presented footage of this pilgrimage along with footage of the grape strike and other struggles that had led to the march and the songs of Luis Valdez. Harvey Richards’ photo images of California farm workers captured the look and feel of a formative moment in the creation of industrial agriculture in the central valley of California in the period from 1957 to 1966.

The Land Is Rich documents the history of the United Farm Workers struggle to organize California farm workers. The film contrasts the economic strength of California agribusiness with the migrant workers’ poverty shown in bread lines, living conditions and the impact of extensive exposure to agricultural chemicals. This film was used by the United Farm Workers Union.

About the Harvey Richards Media Archive: The Harvey Richards Media Archive contains a treasure of images of the political and social justice upheavals of the 1960s on the west coast and of the devastating impact of capitalist resource exploitation in western forests, and mines among other subjects.  All of his 22 films are available for streaming, downloading and as DVDs. The interest and demand for his images has continued to grow along with the interest in the legacy of the 1960’s political and cultural upsurge. Estuary Press is the home of the Harvey Richards Media Archive video and photo image collections.

About Estuary Press: Estuary Press is the publisher of Nicaragua Way by Nina Serrano and Heart Suite, a trilogy of three books of poetry by Nina Serrano. It is also the home of the Harvey Richards Media Archive, a repository of photography and video documentaries of the social change and political movements during the 1960s and 1970s. Contact Paul Richards (510) 967 5577, or visit for more details.

MEDIA – For photos & interviews: Paul Richards (510) 967 5577;

Topics: agricultural labor, farm worker organizing, agribusiness, UFW, poverty, labor movement, 1960s.


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